Blog Archive

• Drink and drive combined as billionaire Elon Musk announces ‘Teslaquila’ liquor brand
  Posted by Jane Coyle on October 23, 2018 / Posted in Trade Marks
  American car company Tesla officially filed an application with US Patent and Trademark Office to trademark ‘Teslaquila’ on October 15th.
  American car company Tesla officially filed an application with US Patent and Trademark Office to trademark ‘Teslaquila’ on October 15th. CEO Elon Musk joked on Instagram as part of an April Fool’s last year about releasing a Tesla-themed tequila brand due to Tesla going bankrupt, however what was once a joke has now become reality and a new venture for the entrepreneur. According to CNBC, the trademark is for ‘distilled agave liquor’ and ‘distilled blue agave [...]
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• Trade mark Genericide: what is it and how to avoid it!
  Posted by Jane Coyle on October 10, 2018 / Posted in Trade Marks
  As your brand becomes more and more popular, the risk of ‘genericide’, death of a brand through being generic, grows bigger.
  The key aspect of as trade mark is that it is a distinctive way for your consumers to distinguish you from the competition. If your mark loses its distinctiveness, it is no longer fulfilling its function as a badge of origin of goods but only becoming a representative of the goods or services themselves. Some of the most commonplace of terms now once were brands, destroyed by overuse. A key example of this is the Hoover, once a brand now so diluted it has become the word of choice for the [...]
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• Don't underestimate the power and value of your trade mark- use the asset to its full potential
  Posted by Jane Coyle on October 10, 2018 / Posted in Trade Marks
  What many people don’t realise is that not only can a trade mark be beneficial financially in its use as an indication of quality and reputation to customers but its value as a mark in itself can be high.
  What many people don’t realise is that not only can a trade mark be beneficial financially in its use as an indication of quality and reputation to customers but its value as a mark in itself can be high. Many large corporations have a vast library of protected intellectual property. If the current owners were to sell to another, that person would be buying not only the physical assets but also any trade marks or designs etc they may have. With this comes the businesses reputation, its [...]
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• EasyJet Founder to Sue Netflix Over Trademark Infringement Dispute
  Posted by Jane Coyle on October 03, 2018 / Posted in Trade Marks
  Airline billionaire Sir Stelios Haji-loannou is taking legal action against Netflix over the title of its Chicago based comedy show ‘Easy’, claiming the use of its name breaches the airlines European trademarks.
  Airline billionaire Sir Stelios Haji-loannou is taking legal action against Netflix over the title of its Chicago based comedy show ‘Easy’, claiming the use of its name breaches the airlines European trademarks. The popular Netflix show will have its third and final series aired in 2019, however the airline mogul seeks to ban the streaming giant from showing or promoting the series under its current name across Europe. The claim seeks an injunction to prevent Netflix from using the [...]
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• Bula Brawl; Fiji Government to Contest US Trademark
  Posted by Jane Coyle on October 01, 2018 / Posted in Trade Marks
  The Fijian government are preparing to tackle a United States businessman that has trademarked the country’s national greeting – ‘bula’.
  The Fijian government are preparing to tackle a United States businessman that has trademarked the country’s national greeting – ‘bula’. American businessman Ross Kashtan, who runs the Florida chain of bars named Bula Kafe obtained registration for the trademark on September 4 th this year. The bar has an evident island theme and which among other things serves a range of kava beverages, a popular bitter drink across Fiji and other Pacific Islands. Kava is derived from [...]
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