Blog Archive

  • Posted by Jane Coyle on June 30, 2014 / Posted in Trade Marks
    The Suarez bite – the reaction of brands
    Whilst football fans looked on in horror as Luis Suarez was feasting on yet another opponent, some of the biggest brands in the world were racking their brains as to how they could use this well publicised act to their advantage. McDonalds, Mars and Nando’s and many more leading brands took to the social media site Twitter in an attempt to manipulate the amount of attention this ‘bite’ was receiving and use it as an advertising tactic. It should be noted that this is not the [...]
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  • Posted by Jane Coyle on June 30, 2014 / Posted in Trade Marks
    Guide to EU designs (https://oami.europa.eu/ohimportal/en/design-basics)
    It is proven that the more attention business pay to design, the more successful they are. A good design is therefore crucial to a business’ success. Intellectual property defines and protects human innovations and creations. Design is both an art and a science and it is the way customers identify a business or a product. A great design focuses on the user as well as combines aesthetic, economic and practical values. It is a way to define and protect an innovation and a company asset, [...]
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  • Posted by Jane Coyle on June 12, 2014 / Posted in Trade Marks
    U.S. Trademarks
    The U.S. market is a lucrative one, and more and more businesses are seeking to take advantage of that by expanding across the ocean.  Many overlook protecting their IP and find themselves embroiled in legal disputes further down the line.  This can be prevented with some great legal advice and necessary attention to detail. Here at Trademarkroom, we have our own in-house U.S. Attorney who can guide you through the process of registering your trademark in America. Our fees are [...]
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  • Posted by Jane Coyle on June 05, 2014 / Posted in Trade Marks
    OHIM’s change in practice regarding black and white trademarks
    The Office for Harmonization in the Internal Market (OHIM) has announced changes to the treatment of trade marks in colour. A common practice have been agreed upon by the trade mark offices of the European Union (EU) regarding trademarks in black & white (B&W) and/or greyscale. Earlier, there has been a division between the national offices regarding a B&W trade mark’s scope of protection. Some countries applied the ‘B&W covers all’ approach while others applied [...]
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  • Posted by Jane Coyle on June 03, 2014 / Posted in Trade Marks
    Use of third party trade marks in advertisements, how far can you go?
    Amazon EU Sàrl  and Amazon.co.uk were on 10 February held to, as joint tortfeasors, be infringing Cosmetic Warrior Ltd’s and Lush Ltd’s registered trade mark ‘Lush’. Amazon EU Sàrl, by operating the website www.amazon.co.uk and Amazon.co.uk, for being responsible for dispatching all goods bought at the website from its distribution centres in the UK. This, in respect of Amazon’s use of ‘lush’ as a keyword within Google AdWords and in [...]
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  • Posted by Jane Coyle on June 03, 2014 / Posted in Trade Marks
    Groundless Threats
    The Law Commission have, after a request from the Department for Business, Innovation and Skills (BIS) and the Intellectual Property Office (IPO), reviewed the  law of groundless threats of infringement proceedings for patents, trade marks and design rights and have now published a final report. These are all valuable IP rights. To own a IP right is a promise of reward for innovation and creativity which may generate large amounts of money to the proprietors and the proprietors have the [...]
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