Blog Archive

• Registering a slogan as a trade mark
  Posted by Jane Coyle on July 16, 2013 / Posted in Trade Marks
  Registering a slogan as a trade mark
  For any business, a slogan can become a key element when trying to establish a strong, unique advertising campaign. The obvious intention of that business is to hope that consumers will associate the slogan with their product or service and then go further to make a parallel connection with their brand. This can provide a somewhat ‘cult’ following which has been seen through advertising campaigns such as ‘Specsavers’ and ‘Kit Kat’, increasing brand awareness [...]
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• Global Giant Unilever lose trademark battle in New Zealand
  Posted by Jane Coyle on July 08, 2013 / Posted in Trade Marks
  Global Giant Unilever lose trademark battle in New Zealand
  Unilever, the $86 billion global giant, has had an application for the rights for a trademark in New Zealand rejected. Unilever have recently been in a legal dispute with ASX-listed “McPherson’s Consumer Products”. Unilever distributes, among many other products, hair care products – such as styling creams, shampoos and waxes, all branded under the name “CATWALK”. However, they did not have the brand name registered as a trademark in New Zealand. So when they [...]
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• Kate Spade Fashion Saturday in Trademark Dispute
  Posted by Jane Coyle on July 08, 2013 / Posted in Trade Marks
  Kate Spade Fashion Saturday in Trademark Dispute
  Fifth & Pacific’s subsidiary “Kate Spade” has won a trademark dispute related to the name and logo of its newest clothing brand, “Kate Spade Saturday”. “Kate Spade”, a New York brand offering clothing, jewellery, handbags, footwear, accessories, home furnishings and bridal wear have been involved in a legal action related to the Kate Spade Saturday brand name and logo. The company was in a legal dispute with independent retailer Saturdays Surf NYC [...]
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• Burberry rejected signature print trademark in Taiwan
  Posted by Jane Coyle on July 08, 2013 / Posted in Trade Marks
  Burberry rejected signature print trademark in Taiwan
  On April 11, 2013, the Supreme Administrative Court determined in a final rule against Burberry, under the grounds of non-distinctiveness of the mark at issue. This is because their famous black and white check pattern is, according to the Taiwan Intellectual Property Office, not distinctive enough for its own trademark; although Burberry’s trademark of black & white check has been approved for registration in the UK, US, EU, Japan and other countries. The reasons the Taiwan [...]
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