Kris Jenner Applies to Register #PROUDMAMA

If there was ever proof needed that securing a registered trademark can certainly be advantageous in business, look no further.  Kris Jenner, matriarch of the Kardashian family, has recently applied for federal trademark registration with the USPTO for the mark #PROUDMAMA.  The mark was applied for in March 2015 on a 1(b) intent to use basis in class 35 for “advertising, marketing and promotion services”.

Jenner is a frequent user of Instgram and often uses the #PROUDMAMA hashtag in relation to pictures of her family. 

Whether Jenner can produce the required specimen to show proof of use before the mark is allowed to register is yet to be seen.