The key benefits of having a registered trade mark

Registering your brand name and/or logo as a trade mark has a number of benefits for your business and can heighten your Intellectual Property value considerably.

Registering your brand as a trade mark means you’ll be able to:

Have protection

This means that your trade mark will give you protection over your brand name and/or logo which will prevent any third parties from using your mark to copy or pass off as their own. This in essence, will prevent any potential damage to your business and its reputation as you will be in a position to take legal action against anyone who uses your brand without your permission.

Add value

Having a registered trade mark will add value to your business as registered trade marks can be purchased, sold or even franchised. Therefore as your brand value increases, your trade mark value will increase too. Generally, potential investors will be interested in your Intellectual Property which could positively impact its value when selling, franchising or merging your business.

Get there first

It is more than likely that another business out there has a business name that is highly similar or identical to yours. It is therefore of upmost importance to have your brand registered before someone else gets there first. Sometimes, businesses trade for a number of years and a much newer business on the market registers their brand name first. This could potentially cause unwanted lengthy and costly disputes or even lead to you having to re-brand your business which is why we always suggest registering sooner than later!

Have a mark that lasts a life time

Your registered trade mark can last a life time as long as it is renewed every 10 years. Renewal will cost less than the initial registration and only needs to be done once a decade. This means that once registered, you will have a peace of mind that your mark will have protection for a minimum of 10 years and a maximum of a lifetime. 

Why not give your business a chance to grow by contacting the Trademarkroom today where we will be happy to assist you with the entire registration process!