The key to trade mark success

When you are developing a trade mark, you need to ensure that you have all the elements that gives a mark the best chance of success.

While no mark is guaranteed to be accepted for registered, there are a number of elements that you can include that will give you the best chance of being a registered trade mark owner.

The first key step is to gain the help of an expert. A trade mark expert, such as The Trademarkroom, can help you from the early stages throughout the whole process to ensure that everything runs smoothly. They can also aid you in explaining anything you may not understand and they can use their many years of experience to iron out any issues that may come along.

The next vital step you need to take is to ensure you are your own brand. The biggest advice any Trade Mark Solicitor would give is to avoid riding on the coattails of any established brand. Not only can this induce an action of infringement against you, but it will also prevent you from building your own brand and business personality. The best way for you to bring in your own customer base is to step away from the competition and set yourself apart.

The best way to do this, is to be unique. A key factor of a trade mark is distinctiveness. By using any wording or images that are linked to the industry that you trade in, your application will undoubtedly be refused by the UK Intellectual Property Office. It is therefore essential that you cast your brand away from the essence of your industry to ensure your mark has the best chance of registration.

While there are a number of other ways to ensure your mark will be considered for registration, these tips are the best start to create a successful mark.

For further advice, contact Jane at The Trademarkroom.

By Ellis Sweetenham