Trade marks for SME’s

While trade mark registration is important for all businesses, it is especially crucial that as a Small to Medium Enterprise, you are aware of the potential power it could have to your success.

A trade mark in its simplest form, is a word, phrase or logo that can indicate to potential customers the origin of your goods or services. The key to a success mark is distinctiveness and this is needed for a mark to be registered.

They are also a way for you to create a niche in your industry and build a reputation from it.

A trade mark is a useful way for your customers to identify you as well as limiting the ability for them to confuse you with others who are operating in the same industry.

You can become the ‘go to’ rather than leaving it to chance.

Not only this but the registration of a trade mark allows you to protect your brand and prevent any third parties from using your mark to steal your business or damage its reputation.

An important factor to trade mark registration is its accessibility. It is not just reserved to the big corporations that have unlimited budgets. To submit an application in the UK for a single mark registered in one class of goods or services, the fees payable to the UK Intellectual Property Office are only £170.

At such a reasonable price, you can ensure your brand is completely protected. You then have the option to expand this protection to the EU or internationally at a later date dependent on your needs.

Many SME’s do not have the knowledge in relation to trade marks and do not know how important it could be to your business’s success.

Stand out from the crowd and give your business the best chance of growth and contact The Trademarkroom today to kick-start an application!

By Ellis Sweetenham