Trademark Infringement

Trademark Infringement

Tory Burch has won 41.2 million dollars after winning  a trademark infringement suit against Lin & J International Inc. Burch succesfuly argued that they had copied her designs and trademarks.

The decision concludes an ongoing dispute between the two brands which began in 2013. Burch sent a representative into the stores of Lin who was shown a variety of ‘knockoffs’. She also "identified a wholesaler in Alabama who pointed to Lin & J as their supplier of thousands of units of fake jewellery."

After the first proceedings,  Lin & J then unsuccessfully countersued Tory Burch, accusing the New York-based company of "unfair trade practices, defamation, trademark infringement and other claims."  

This undelines the importance of pre filing trademark reports to check your brand is available.

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