What is Amazon Brand Registry?

A key concern for a business owner, especially one who is just starting out, is to ensure their brand is protected and they will not run up big bills trying to protect it.

The most important step in protecting your brand is registering it as a trade mark.

However, once your mark is registered, the work does not stop there as the brand must be watched to ensure there is no third party trying to take advantage.

When you are selling a product on the internet, this can be a never-ending task with product listings popping up by their thousands every day.

This is where Amazon Brand Registry steps in. By signing up to Amazon Brand Registry, Amazon will therefore recognise your brand as a registered trade mark and give you access to tool and support to reduce the number of intellectual property infringements.

In order to sign up for the Amazon Brand Registry, there are a number of criteria for you to comply with.

In order for your brand to be accepted, you must have a fully registered mark which includes the words of your brand name, either as a word mark or as part of a logo. This registered trade mark must be registered in the UK or the EU.

If you have used the services of The Trademarkroom to register your brand, we will receive an email from Amazon when you register which will include a unique code to enable you to finish the sign-up process.

While you can report potential trade mark infringement without being part of the Amazon Brand Registry through Amazon’s universal system, the Amazon Brand Registry is a good way of securing your position in preventing any copycats.

If you would like more information on how to register your brand, please get in touch with The Trademarkroom team.

By Ellis Sweetenham