Blog Archive
- Posted by Jane Coyle on August 30, 2017 / Posted in Trade MarksIt is vital you instruct The Trademarkroom to conduct a full search before you proceed.The biggest drawback for a new business in relation to trade marks is not only a lack of finances and resources but the lack of reputation and goodwill. This means that you will not have unregistered rights in the brand you are trying to create which will help you fight against copy cats. Therefore, it is best to ensure that you have your brand secured through registration before pushing your brand out into the industry, in a bid to minimise the chance of coming across a similar mark to yours [...]Read more
- Posted by Jane Coyle on August 30, 2017 / Posted in Trade MarksThere is nothing quite as personal as your own name.Can you use your name as a trade mark? The answer in short is yes! But, it is not quite as simple as it may seem. It is important to understand that as soon as you register your name as a trade mark, it will start to build a reputation and an identity of its own. This is known as goodwill. This goodwill will be attached to the name itself and not you as an individual, just as it would if the trade mark was not your name. The key issue with this is if you ever decide to pass on or sell the [...]Read more
- Posted by Jane Coyle on August 22, 2017 / Posted in Trade MarksJägermeister's re-brand may have got them in deep water however, as it has resulted in them being on the receiving end of a trade mark infringement claim.Jägermeister are known as the creator of an herbal liquor regularly drunk in bars and pubs up and down the country combined with energy drink, as a Jäger bomb. However, it seems the drink brand wants to expand its reach and re-invent its image as it has embarked on an image re-brand. This re-brand may have got them in deep water however, as it has resulted in them being on the receiving end of a trade mark infringement claim. The whole saga is in relation to the use of [...]Read more
- Posted by Jane Coyle on August 21, 2017 / Posted in Trade MarksBuilding a successful brand can take years, therefore it is important that your trade mark lives on for as long as your business does.It is important to understand that while a trade mark’s protection can last indefinitely, this is not without some effort. Building a successful brand can take years, therefore it is important that your trade mark lives on for as long as your business does. In order to do this, you need to renew your trade mark. From registration, a trade mark lasts for 10 years. After those 10 years, if an application for renewal is not made, the mark will expire. You can renew your mark up to 6 [...]Read more
- Posted by Jane Coyle on August 21, 2017 / Posted in Trade MarksCoachella has become one of the most sort after music festival, becoming known to be wall to wall celebrities.Coachella has become one of the most sort after music festival, becoming known to be wall to wall celebrities. To obtain this level of popularity, Coachella have been on the ball with protecting their brand. Firstly, they took action against Hoodchella, a similar music festival, which ran in the same month and in a similar place geographically. Coachella was successful in forcing a name change for the rival festival to ‘Noise of the Hood’. Also, they had to take action against [...]Read more
- Posted by Jane Coyle on August 16, 2017 / Posted in Trade MarksIt is essential that you attach the right trade mark symbol to your trade mark, otherwise you may end up on the receiving end of some legal action.It is essential that you attach the right trade mark symbol to your trade mark, otherwise you may end up on the receiving end of some legal action. Many people are so used to seeing trade mark symbols but are not aware what they are or what they mean. ® This sign is to indicate that a trade mark has been successfully registered in the UK. There is no set position in which you should attach this to your mark but the general position is at the top to the right of the mark. It is very [...]Read more
- Posted by Jane Coyle on August 16, 2017 / Posted in Trade MarksAnother global trip to see how trade marks are dealt with in ChinaThe Chinese system has similarities to the UK in the sense that trade mark registration is there to protect signs, shapes, logos and colours. It is also the same in the fact that protection in a registered trade mark lasts for an initial ten years and can be renewed indefinitely every ten years after that. However, the system does have differences to the UK so it is best to make yourself familiar with the process before moving forward with an application. Registration There are two ways in [...]Read more
- Posted by Jane Coyle on August 16, 2017 / Posted in Trade MarksA jump across the pond to see the trade mark system statesideWhen looking to build your brand, it is always important to ensure that your trade mark protection grows. It is essential to ensure that your mark is continually protected as you expand into different industries or geographical locations. A key place where businesses are looking to protect their mark is the USA. However, their system does differ to that in the UK so it is important that you are clear about what you need to do. It is first important to highlight that like in the UK, trade marks [...]Read more
- Posted by Jane Coyle on August 16, 2017 / Posted in Trade MarksWhile at The Trademarkoom we always promote unique and distinguishable businesses, many still think a good way of making money is to ride on the coattails of a famous brand.While at The Trademarkoom we always promote unique and distinguishable businesses, many still think a good way of making money is to ride on the coattails of a famous brand. And that is just what Costco have done, and they have certainly paid the price for it. Tiffany, the famous luxury jewellery brand, made a claim against the wholesalers alleging they had been producing rings with the Tiffany trade marks on and selling them at a low price to attract customers. Tiffany claimed that this [...]Read more
- Posted by Jane Coyle on August 10, 2017 / Posted in Trade MarksHere are 10 reasons why The Trademarkroom should your first port of call in relation to anything trade marks.As The Trademarkroom has been in operation since 1999, we can safely say we are one the longest established trade mark specialists in the UK We can assure you we only perform work to a high standard, our 99% success rate reflects this. Our main focus as a business is our customers; therefore our aim is to make any application or process as stress free and smooth for you We offer a UK trade mark registration application at a very competitive rate of under £350 Inc. VAT In addition to [...]Read more