Candy Crush creator halted by Dr P opposition

Worldwide beverage brand, Dr Pepper have put a stumbling block in the way of a US trade mark application made by King.com

King.com are the creators of some of the best loved online games, including Candy Crush.

In a bid to create a further layer of protection for their games, King.com have filed an application to protect ‘Crush’ as a trade mark in the US for confectionary.

Unhappy about this application, Dr Pepper have filed an opposition claiming the ‘Crush’ trade mark will damage the goodwill of their own ‘Crush’ marks.

Dr Pepper owns several trade marks for the word for a number of items including certain confectionary items and cosmetics.

Dr Pepper has based their claims on the fact they believe by allowing the application by King.com, it will cause dilution of the distinctive quality of Dr Peppers marks.

it is currently unknown how the US Patent and Trade Mark Office will respond to the opposition, if they will uphold it or dismiss it therefore leaving to to King.com to either defend it or withdraw their application.

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By Ellis Sweetenham