‘Special K’ blow to tennis star

Cereal producer and all-round breakfast kings, Kellogg’s have made a stand and filed an opposition against a ‘Special K’ copycat.

Australian tennis star Thanasi Kokkinakis and doubles partner Nick Kyrgios, after qualifying for the Davis Cup semi-finals in 2015, have been known by fans as the Special K’s.

In a bid to monopolise of this connection, Kokkinakis’s company filed an application for ‘Special K’ as an Australian trade mark covering sportswear and sports apparatus.

Being the owners of a ‘Special K’ trade mark since 1958, the cereal brand filed an opposition against the application.

The cereal company has urged that at present they are not suing the tennis player’s company, only making an application to protect their brand.

However, it is not known how the case will progress and how well received the opposition has been.

What is known is the case has been referred for mediation, therefore the case may end in a mutual decision rather than a heated battle.

Time will tell!

For all the up to date news on everything trade marks, and any advice on how to protect your brand, contact The Trademarkroom team today.

By Ellis Sweetenham