Hold Up: Beyoncé attempts to trade mark Blue Ivy Carter ‘s name

Beyoncé has to arguably be one of the most notable and celebrated star icons of the 21^st century. Her powerhouse vocals and her energetic moves have solidified her as an entertainer for the ages. However, her claim that her daughter Blue Ivy Carter is a ‘cultural icon’, calls to question whether a celebrity’s global presence is strong enough to make the name of a seven-year-old distinctive to be registered as a trade mark? An American regional wedding planning bears to differ.

Wedding Planner Wendy Morales owns a wedding planning business named ‘Blue Ivy’ and she has opposed Beyoncé’s trade mark of her daughter’s name. Wendy believes that there will be a likelihood of confusion if the name ‘Blue Ivy’ was registered as a mark with the US Patent and Trademark Office by Beyoncé.

Beyoncé’s legal team has retorted that as Blue Ivy has appeared on various Beyoncé  music videos,  award shows and is noted to lend her vocals to the hit song ‘Brown Skin Girl’, they feel that the idea that the public would confuse a regional wedding planning business with the daughter of Beyoncé as not plausible. Furthermore, they state that as Wendy Morales only has a presence in three different states, it is unlikely that the public would confuse ‘Blue Ivy Events’ with ‘Blue Ivy Carter’. Consequently, Beyoncé is seeking for Wendy Morales to bow down with her opposition.

By Fatima Amedu