Kim Kardashian West hits back at KKW trade mark application in the US

Kim Kardashian West, who has many businesses under her name and initials, has taken action against a ‘KKW’ trade mark application filed in the US by a Chinese Company.

The application in question was filed by Xiamen Luo feng Technology to cover goods and services including mobile phone cases, sunglasses and headphones.

Kardashian has been trading under the name Kim Kardashian West and KKW since 2017 with her beauty brand.

A formal opposition has been filed to the US Patent and Trade Mark Office in which it is claimed that the application would cause confusion as she has been using her mark for identical goods, especially sunglasses. The opposition indicates this may cause the public to be confused into thinking the application originated from the reality star and this may cause damage to her business’s reputation.

There has been no response to this opposition or indication of a decision from the US Trade Mark Office, so watch this space.

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