Blog Archive
- Posted by Jane Coyle on June 26, 2017 / Posted in Trade MarksWhen considering your trade mark and drafting it from scratch, there are a number of elements that are key to succeeding in your registration.When considering your trade mark and drafting it from scratch, there are a number of elements that are key to succeeding in your registration. The key to a trade mark and its function for a business it to represent the brand. A brand name, logo or slogan is the first port of call for a customer therefore it needs to be eye catching and distinctive to separate yourself from your competitors. While there are practical elements you need to ensure are incorporated into your trade mark, there are [...]Read more
- Posted by Jane Coyle on June 26, 2017 / Posted in Trade MarksAs a brand grows, so does the likelihood of copycats looking to make some money through association.As a brand grows, so does the likelihood of copycats looking to make some money through association. It is in the best interests of a well-known brand to get rid of these copycats as soon as possible as they can have detrimental effects on the brand’s reputation. It may be the business is selling goods of inferior quality or is acting in a way in which you don’t want associated with your brand. The more you tolerate a copycat, the less protection you have for your own business [...]Read more
- Posted by Jane Coyle on June 19, 2017 / Posted in Trade MarksIn a bid to put an end to the ever growing problem of online piracy, many of the best known entertainment brands from across the world have combined forces.In a bid to put an end to the ever growing problem of online piracy, many of the best known entertainment brands from across the world have combined forces. Announced on 13 th June 2017, a coalition of brands is to be formed, known as the Alliance for Creativity. Part of this alliance are brands such as the BBC, Amazon, Netflix and Warner Bros Entertainment. With the use of entertainment material changing, with everything moving online, the rise in counterfeiting and piracy of digital content [...]Read more
- Posted by Jane Coyle on June 19, 2017 / Posted in Trade MarksGene Simmons, known around the world for being the co-lead singer and most recognisable member of the band, Kiss, has made a move into a more business savvy world.Gene Simmons, known around the world for being the co-lead singer and most recognisable member of the band, Kiss, has made a move into a more business savvy world. On Monday, Simmons submitted an application for a US trade mark of a graphical representation of his famous hand gesture, known as the ‘devils horns’. Submitted to the US Patents and Trade Mark Office, the movement has been described as "a hand gesture with the index and small fingers extended upwards and the thumb [...]Read more
- Posted by Jane Coyle on June 19, 2017 / Posted in Trade MarksChanel, major fashion house and keen protector of their IP rights, have taken action against yet another pair of counterfeiters for selling bags online which infringe their trade marks.It is inevitable when building a strong brand that others are going to want to take their share of that success. In the world of intellectual property, these copycats are in some way or another acting in breach of the law. Chanel, major fashion house and keen protector of their IP rights, have taken action against yet another pair of counterfeiters for selling bags online which infringe their trade marks. Taking on two individuals, Kristin and Ricardo Torres, Chanel are claiming $2 million [...]Read more
- Posted by Jane Coyle on June 13, 2017 / Posted in Trade MarksWorldwide beverage brand, Dr Pepper have put a stumbling block in the way of a US trade mark application made by King.comWorldwide beverage brand, Dr Pepper have put a stumbling block in the way of a US trade mark application made by King.com King.com are the creators of some of the best loved online games, including Candy Crush. In a bid to create a further layer of protection for their games, King.com have filed an application to protect ‘Crush’ as a trade mark in the US for confectionary. Unhappy about this application, Dr Pepper have filed an opposition claiming the ‘Crush’ trade [...]Read more
- Posted by Jane Coyle on June 09, 2017 / Posted in Trade MarksAs previously reported on The Trademarkroom blog, Puma, the sportswear brand, took action against Forever 21 for their ‘copy’ of the Fenty Fur Slide.As previously reported on The Trademarkroom blog, Puma, the sportswear brand, took action against Forever 21 for their ‘copy’ of the Fenty Fur Slide. The basis of Puma’s claim, was an allegedly blatant copy of the Fenty Fur Slide sandal which had been designed by popstar Rhianna. These shoes and others in the Fenty collection were a huge hit and therefore would be the perfect target for copycats to monopolise on. However, what was sold by Puma as a watertight [...]Read more
- Posted by Jane Coyle on June 09, 2017 / Posted in Trade MarksCereal producer and all-round breakfast kings, Kellogg’s have made a stand and filed an opposition against a ‘Special K’ copycat.Cereal producer and all-round breakfast kings, Kellogg’s have made a stand and filed an opposition against a ‘Special K’ copycat. Australian tennis star Thanasi Kokkinakis and doubles partner Nick Kyrgios, after qualifying for the Davis Cup semi-finals in 2015, have been known by fans as the Special K’s. In a bid to monopolise of this connection, Kokkinakis’s company filed an application for ‘Special K’ as an Australian trade mark covering sportswear [...]Read more